Event
Growing Europe’s Silver Economy.
Demographic ageing in Europe and beyond creates challenges for our health and care systems and our national budgets. It also creates enormous opportunities as the Silver Economy is the new gold.
Large new public and consumer markets of ICT products and services for ageing well are developing. Our ageing populations are now important drivers of economic growth.
In this light, the European Commission is organising the event ‘Growing the Silver Economy in Europe’ to discuss how to best grow a large scale Silver Economy in Europe.
