Personalised nutrition to improve population health

Research on consumer attitudes to providing personalised nutrition (PN) services by national health services sees UK consumers compared with those in Ireland shows

  • People in both countries prefer services to be driven by their governments,
  • Only those in the UK expect a free service, at point of delivery.
  • Paying for advice might increase motivation and encourage use of services for longer.

Personalised nutrition (PN) research is published as an open-access paper in British Journal of Nutrition.

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